2015 was a year of creativity, innovation, and boldness in the world of marketing. Brands pushed boundaries, embraced new technologies, and told stories that resonated deeply with audiences. From heartwarming narratives to jaw-dropping stunts, these campaigns left an indelible mark on the industry. Here are 10 of the most memorable marketing campaigns from 2015 that we’re still talking about today.

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1. Dove: #ChooseBeautiful

Dove continued its mission of redefining beauty standards with the #ChooseBeautiful campaign. The brand set up signs above doors in cities around the world, labeling one entrance «Beautiful» and the other «Average.» The campaign explored how women perceive themselves and encouraged them to embrace their own beauty. It was a powerful reminder of Dove’s commitment to empowering women and challenging societal norms.

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2. Always: #LikeAGirl

Always took a stand against the phrase «like a girl» being used as an insult. Their campaign featured people of different ages performing tasks «like a girl,» highlighting how societal perceptions affect confidence, especially in young girls. The emotional and thought-provoking ad went viral, sparking conversations about gender stereotypes and empowering girls everywhere.

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3. Nike: #YouCantStopUs

Nike’s 2015 campaign celebrated the resilience and determination of athletes, showcasing how nothing can stop those who are driven to succeed. With powerful visuals and an inspiring message, the campaign reinforced Nike’s brand ethos of perseverance and excellence. It resonated not just with athletes but with anyone striving to overcome obstacles.

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4. Coca-Cola: #ShareaCoke

Coca-Cola’s #ShareaCoke campaign personalized the beverage experience by printing popular names on bottles and cans. The campaign encouraged people to share a Coke with friends and family, creating a sense of connection and nostalgia. It was a brilliant example of how a simple idea can drive massive engagement and sales.

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5. Old Spice: The Man Your Man Could Smell Like

Old Spice continued its quirky and humorous approach with a new twist on its iconic campaign. The ads featured the charismatic «Old Spice Guy» in absurd and hilarious scenarios, keeping the brand fresh and relevant. The campaign’s humor and creativity made it a standout in 2015.

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6. Airbnb: #WeAccept

Airbnb’s #WeAccept campaign promoted inclusivity and acceptance, emphasizing the brand’s commitment to creating a world where anyone can belong anywhere. The campaign launched during the Super Bowl, making a bold statement about diversity and unity at a time when these topics were highly relevant.

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7. Volkswagen: The Force

Volkswagen’s «The Force» Super Bowl ad featured a young boy dressed as Darth Vader trying to use «the Force» to control objects around the house. When his father starts the car with a remote, the boy believes he’s succeeded. The heartwarming and humorous ad was a hit, showcasing Volkswagen’s ability to connect with audiences on an emotional level.

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8. Apple: Shot on iPhone 6

Apple’s «Shot on iPhone 6» campaign showcased the incredible capabilities of the iPhone 6 camera by featuring stunning photos and videos taken by real users. The campaign highlighted the device’s quality while celebrating the creativity of its users. It was a brilliant way to blend product promotion with user-generated content.

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9. Budweiser: #BestBuds

Budweiser’s #BestBuds campaign told the story of an unlikely friendship between a puppy and a Clydesdale horse. The emotional and heartwarming ad aired during the Super Bowl, capturing the hearts of millions. It was a perfect example of how storytelling can create a deep emotional connection with an audience.

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10. Red Bull: Stratos

While the Stratos jump technically happened in 2012, Red Bull continued to leverage the incredible feat in its 2015 marketing efforts. Felix Baumgartner’s record-breaking freefall from the edge of space was a testament to human potential and daring, perfectly aligning with Red Bull’s brand identity of pushing limits and embracing adventure.

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Conclusion

The most memorable marketing campaigns of 2015 were those that told compelling stories, evoked emotions, and connected with audiences on a deeper level. These campaigns didn’t just sell products—they sparked conversations, challenged norms, and left a lasting impact. As we look back, they serve as a reminder of the power of creativity and innovation in marketing.

Which of these campaigns do you remember most? Let us know in the comments!