A rising chorus of voices suggests that there is a ready-made solution to these pressures around data—and it has already been prepared by regulators in Europe. The EU’s upcoming General Data Protection Regulation (GDPR) will put in place the world’s most demanding set of rules on how user data can be collected and used. Many are expecting that when these regulations go into effect in May 2018, they will address many consumers’ concerns
— Leer en hbr.org/2018/04/why-the-rest-of-world-cant-free-ride-on-europes-gdpr-rules

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