Leaked screenshots obtained by AllFacebook.de and confirmed by TechCrunch reveal Facebook’s upcoming Brand Collabs Manager—a game-changing search engine designed to connect brands with influencers directly on the platform.

Here’s what we know about the tool and how it could reshape influencer marketing.

How Facebook’s Influencer Search Engine Works

1. AI-Powered Matchmaking

• Brands can search by niche, audience demographics, and engagement metrics.
• Example: A fitness brand can filter for influencers with 50K+ followers, 5%+ engagement, and a U.S.-based female audience aged 25–40.

2. Transparent Audience Analytics

• No more guesswork: See real data on:
• Follower authenticity (% fake accounts).
• Geographic and interest-based breakdowns.
• Historical campaign performance.

3. Direct Collaboration Tools

• In-platform negotiation (no more DM chaos).
• Automated contracts & payment tracking.

Why This Changes the Game

For Brands:

✅ No more middlemen (cut out agencies for direct deals).
✅ Fraud prevention (Facebook’s algorithm flags fake followers).
✅ Scalability (find hundreds of vetted creators in minutes).

For Influencers:

💡 Easier monetization (get discovered by brands organically).
💡 Fairer pay (transparent rates based on real metrics).

For the Industry:

🔧 Death of vanity metrics (EMV won’t cut it—Facebook will prioritize verified engagement).
🔧 Rise of nano/micro-influencers (the tool democratizes access).

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The Bigger Picture

This leak confirms Facebook’s endgame:

1. Dominate influencer marketing (like it did with ads).
2. Compete with TikTok/Instagram by keeping campaigns on-platform.
3. Monetize creators without losing them to Patreon or YouTube.

Prediction: Within 2 years, 70%+ of influencer deals will happen via tools like this—not emails or DMs.

What’s Next?

• Beta testing with select brands/influencers (Q3 2018).
• Global rollout likely by 2019.
• Instagram integration (since FB owns IG, expect cross-platform features).

Brands: Start auditing your influencer lists now—Facebook’s tool will expose fake followers. #InfluencerMarketing #FacebookAds #TechLeak

(Source: TechCrunch)