Thought leadership is dominating B-to-B marketing. In a recent survey more than half of marketers said their No. 1 objective is to position their company as a thought leader in their industry. To leverage this type of influence, marketers tap into the talent, passion and knowledge within their organizations to answer the biggest questions on the minds of their target audiences
— Leer en medium.com/ama-marketing-news/how-to-use-speaking-opportunities-to-build-your-brand-cc1ec0a2ccc9
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