Mobile shopping and app commerce are undeniably on the rise, but how exactly are consumers shopping today? According to Namogoo, 44% of shoppers prefer using mobile devices as their go-to method for on-the-go purchases. With Millennials and Gen Z expected to make up 70% of the global population by 2028, this shift signals a massive opportunity for brands. Why? Because these digitally fluent generations demand seamless, app-driven shopping experiences—and businesses must adapt to stay competitive.

Omnichannel Shopping Is the Key to Survival

While omnichannel shoppers currently represent just 7% of all consumers, they account for a staggering 27% of all sales, according to Criteo. This highlights a crucial insight: shoppers who engage across multiple channels spend more. In fact, multichannel shoppers spend 23% more than those who stick to a single device.

To capitalize on this trend, brands must ensure a consistent, frictionless experience across all touchpoints—whether it’s mobile, desktop, in-store, or social media. Payment methods, product availability, and promotions should be synonymous across channels to meet customer expectations.

Social Commerce & the Power of Shoppable Stories

Today’s consumers spend a significant portion of their time on social media, and they expect shopping experiences to be as intuitive as their favorite apps. One major shift in behavior? The move away from traditional newsfeeds toward ephemeral, engaging content like Stories.

Since 2016, the creation and consumption of Stories have grown by 842%. Recognizing this trend, we developed a shoppable App Stories experience on our platform, allowing retailers to connect with customers in a familiar, interactive format that drives sales.

Key Takeaways for Retailers:

✔ Mobile-first is no longer optional—optimize for app commerce.
✔ Omnichannel shoppers spend more—ensure seamless cross-channel experiences.
✔ Shoppable Stories & social commerce are the future—leverage engaging formats.

The future of retail lies in meeting shoppers where they are—whether that’s on mobile, social media, or in-store. Are you ready to adapt?

🔗 Read more about the latest in app commerce trends in our latest article: A Month in the World of App Commerce – May

MobileCommerce #OmnichannelRetail #SocialCommerce #AppStories #RetailTrends