🌱 Exciting News from PepsiCo: Further Embracing Healthier Snacking Choices! 🌱

The market for soda has been steadily declining in the United States. That’s true for diet brands as well, which many consumers no longer see as a healthy alternative to full-calorie soft drinks. PepsiCo has managed to offset those declines by growing its non-soda beverage lines and its snack portfolio, and the purchase of Bare fits into its strategy of diversifying into products that consumers see as being healthier choices.

«For nearly a dozen years, PepsiCo has been committed to Performance with Purpose, our vision of making more nutritious products, while also reducing added sugars, salt, and saturated fat,» said PepsiCo. CEO Indra Nooyi in a press release. «Bare Snacks fits perfectly within that vision.»

PepsiCo has been making efforts to expand its offering of healthier snack options for over a decade, with a vision of making more nutritious products while also reducing added sugars, salt, and saturated fat. In 2018, the company purchased Bare Foods Co, which makes Bare Snacks, a line of fruit and vegetable snacks, to further expand its healthy snack options. Bare Snacks has shown that it can create products that people want, and as part of PepsiCo, the healthy snacks brand can be rolled out into more locations with an enhanced marketing push.

As part of its responsible business commitment, PepsiCo aims to increase sales of snacks rated A or B by the Nutri-Score nutrition labeling system by more than 10 times by 2025. If this is achieved, it will make healthier snacks the company’s fastest-growing food category over the next four years, with an ambition to expand this to a $1 billion portfolio by 2030. PepsiCo has a good foundation to build from on snacks through brands such as Lay’s Oven Baked and PopWorks, which deliver on both the healthier trend as well as the key attribute of great taste that consumers look for.

PepsiCo’s snacking business is composed mostly of Frito-Lay and Quaker Oats, which together generated nearly $22 billion in sales in North America during the company’s 2021 fiscal year. While PepsiCo Foods is best known for its chips, it also has a deep portfolio of other snacks such as Grandma’s cookies, Funyuns, PopCorners, Bare baked fruit and coconut snacks, Cracker Jack, and Off the Eaten Path vegetable crisps[5]. These give the company a huge runway to grow its multi-billion dollar snacking empire, which caters to faster-growing trends like healthier snacks.

As part of its new initiative called «pep+,» PepsiCo is aiming to reduce virgin plastic use per serving by half across all brands by 2030 and use 50% recycled content in all its plastic packaging. The company also plans to focus on healthier food by introducing plant-based protein snacks in partnership with Beyond Meat Inc. PepsiCo’s efforts to expand its healthy snack options and reduce its environmental impact show its commitment to responsible business practices.

what are some of the challenges PepsiCo faces in the healthy snack market

PepsiCo has been making efforts to expand its offering of healthier snack options, but there are still some challenges the company faces in the healthy snack market. Here are some of the challenges:

Consumer demand: While demand for healthier snack options is growing, it is still unclear how much consumers are willing to pay for these products. PepsiCo’s success in the healthy snack market will depend on consumer uptake.
Competition: PepsiCo faces competition from other companies that are also expanding their healthy snack offerings, such as General Mills and Kellogg. These companies have established brands in the healthy snack market, which could make it difficult for PepsiCo to gain market share.
Taste: Taste is a key attribute that consumers look for in snacks. PepsiCo needs to create healthier snacks that not only meet nutritional requirements but also taste great. The company has some brands that deliver on both the healthier trend and great taste, such as Lay’s Oven Baked and PopWorks.
Distribution: PepsiCo needs to ensure that its healthier snack options are available in more locations. The acquisition of Bare Foods Co, which makes Bare Snacks, a line of fruit and vegetable snacks, will benefit from PepsiCo’s ability to plug it into its existing distribution channels. However, the company needs to continue to expand its distribution to reach more consumers.
Pricing: One of the biggest challenges for PepsiCo is to make healthier snacks affordable for consumers. The company needs to find a way to reduce the cost of production while maintaining the quality of its products.

Overall, PepsiCo’s push into healthy snacks is a smart move, but the company needs to overcome these challenges to succeed in the market. PepsiCo’s commitment to responsible business practices, such as reducing virgin plastic use and increasing the use of recycled content in its packaging, will also help the company gain consumer trust and loyalty.

The Snack Bare

Bare is a prime example of a company looking to create healthy snacks that consumers actually like. The company began selling baked apple chips at local farmers’ markets in 2001 and steadily expanded, becoming a leader in apple, banana, and coconut snacks. It recently added vegetable chips to its line, and all of its products are baked, not fried. According to the press release, they are also Non-GMO Project-verified and have «clean» labels.

🥤 Beyond Beverages: While PepsiCo is known for its iconic beverages, the company has been making waves by venturing into the realm of healthier snacking options. From whole grain chips to nutritious fruit bars, PepsiCo is making sure you can indulge without compromising your health goals. 🍠🥒🍓

🌿 A Healthier Path: As the world shifts towards a more health-conscious mindset, PepsiCo has been dedicated to providing consumers with snack choices that align with their lifestyles. The company’s commitment to reducing added sugars, incorporating natural ingredients, and offering portion-controlled options demonstrates its determination to redefine snacking. 🌽🍎🥜

🧪 Innovative Flavors: PepsiCo’s push into healthy snacks isn’t just about providing nutritious options – it’s also about tantalizing your taste buds! Prepare to be amazed by a fusion of innovative flavors that prove you can have both health and indulgence in one bite. 🍊🍇🍅

🌍 Sustainability Matters: But wait, there’s more! PepsiCo’s journey towards healthier snacking isn’t just about us – it’s about the planet too. With a focus on sustainable sourcing and eco-friendly packaging, the company is working towards a brighter and greener future for all. 🌎🌱

💪 Your Partner in Wellness: Whether you’re a fitness enthusiast, a mindful eater, or simply someone who enjoys a great snack, PepsiCo is committed to being your trusted partner in your wellness journey. Join us as we continue to explore new horizons in the world of healthier snacking! 🙌🏼💚

Stay tuned for exciting product releases, tantalizing flavors, and a whole lot of snacking goodness. Your health and happiness are our top priorities, and we’re here to prove that you can have it all – flavor, fun, and fitness!

#PepsiCoHealthySnacks #SnackSmart #HealthyIndulgence