What makes a piece of content compelling?

The secret ingredient to awesome content isn’t a watertight argument or even a great concept.

It’s emotion.

People make most of their decisions based on how they’re feeling, whether they realize it or not.

This is especially true when it comes to purchasing decisions.

If your content hasn’t been converting the way you want it to, injecting some emotion could make all the difference.

Forging positive connections with your audience won’t just increase sales – it will also promote brand loyalty down the road.

And, once you know how to leverage emotion in your marketing, your content will just keep getting better.

To get started, here are nine simple hooks you can use to create more emotionally powerful content.
— Leer en www.searchenginejournal.com/emotional-hooks-content/237469/