Finding the right influencers for your brand just got easier—and completely free.

In a bold move, influencer marketing platform Captiv8 has opened access to its database of over 1 million creators at no cost.

Why This Matters for Marketers:

🔍 Free Discovery – Search influencers by:

• Personality archetype
• Content niche
• Location
• Audience demographics
• Brand affinity data

📊 Verified Insights – Some profiles include self-reported data from influencers who’ve claimed their listings, adding deeper authenticity.

🌍 Democratizing Access – As co-founder Krishna Subramanian put it:

“We wanted to open up the ecosystem, so brands can research influencers without paying upfront.”

How to Use It:

1. Filter by your campaign’s exact needs.
2. Analyze audience demographics (age, interests, etc.).
3. Shortlist creators whose followers align with your target market.

The catch? While discovery is free, paid tiers unlock advanced campaign tools like performance tracking and outreach management.

Thoughts? Will free access to Captiv8’s database change how you run influencer campaigns? Drop your take below! 👇

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