Why do influencer endorsements work so well? Simple: People trust recommendations from experts and thought leaders—sometimes even more than traditional ads. In fact, tweets from influencers can boost purchase intent by 5.2X when paired with branded content.

But how do you build genuine relationships with influencers on Twitter? Here’s how:

1. Find the Right Influencers

• Look for industry experts with engaged followers (not just big names).
• Use tools like Twitter Advanced Search, Followerwonk, or BuzzSumo to identify key voices.

2. Engage Before Pitching

• Like, retweet, and reply to their content (meaningfully, not just “Great post!”).
• Share their insights with your audience—tag them to start a conversation.

3. Offer Value, Not Just Requests

• Can you provide exclusive data, early access, or collaboration opportunities?
• Avoid cold DMs—build rapport first.

4. Co-Create Content

• Invite influencers to Twitter Spaces, Q&As, or takeovers.
• Amplify their voice by featuring them in threads or polls.

5. Track & Nurture Relationships

• Monitor engagement rates on shared content.
• Keep the conversation going—don’t ghost after one campaign.

Pro Tip: Micro-influencers (10K–100K followers) often have higher engagement than mega-influencers.

Thoughts? What’s your best tip for working with influencers on Twitter? Share below! 👇

🔗 Read the full guide on TNW

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