Clinch, which provides a platform for generating data-driven variations of interactive media, today said it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of its kind.

The New York City-headquartered company offers marketers tools for developing dynamic creative for Facebook, Instagram, YouTube and programmatic channels like exchanges or over-the-top (OTT) television. It recently released software called Clinch for Facebook that dynamically creates video/carousel ads for that platform.

To use the Instagram Stories tool, a brand first works with the Clinch team to create an interactive template for the 6-to-15-second ad, to which are attached sources for content assets like photos, videos or previously created graphics.
— Leer en martechtoday.com/clinch-launches-tool-to-dynamically-generate-ads-for-instagram-stories-218361