London-based referral marketing platform Mention Me has successfully raised $7 million in a funding round led by Eight Roads Ventures. This marks the first time the 5.5-year-old company has sought venture capital, having previously only completed a small angel round in 2015.

Founded by Andy Cockburn and Tim Boughton, who previously held leadership roles at Homeaway (which went public on the Nasdaq with a $3 billion IPO), Mention Me has quickly established itself as a leader in the referral marketing space. The platform enables businesses to create, manage, and optimize referral programs with ease, helping brands turn their customers into advocates.

What Sets Mention Me Apart?

Mention Me’s platform is designed to make referral marketing simple, effective, and measurable. Key features include:

• A/B Testing: Allows companies to test and refine campaigns for maximum impact.
• Multi-Language Support: Referral programs can be run in 16 languages, making it ideal for global brands.
• Data-Driven Insights: The platform provides actionable analytics to measure campaign performance and ROI.

With over 300 customers, including high-profile brands like FarFetch, Ovo Energy, Ted Baker, and ZipCar, Mention Me has proven its ability to drive customer acquisition and retention through innovative referral strategies.

Why This Funding Matters

The $7 million investment from Eight Roads Ventures will enable Mention Me to:

• Expand its global footprint and reach new markets.
• Enhance its technology platform with advanced features and integrations.
• Scale its team to support growing demand from enterprise clients.

This funding round underscores the growing importance of referral marketing in today’s competitive landscape. As businesses seek cost-effective ways to acquire and retain customers, Mention Me’s data-driven approach offers a compelling solution.

Looking Ahead

With a strong foundation, a proven track record, and now significant backing from a top-tier venture capital firm, Mention Me is poised to become the go-to referral marketing platform for brands worldwide.

For businesses looking to harness the power of word-of-mouth marketing, Mention Me is a platform worth watching.

Learn more about Mention Me and its innovative referral marketing solutions at techcrunch.com.

Here’s a table summarizing the key details about Mention Me’s recent funding and its platform:

Category	Details
Company Name	Mention Me
Headquarters	London, UK
Founded	5.5 years ago (2013)
Founders	Andy Cockburn and Tim Boughton
Previous Roles	Homeaway (UK MD and European CTO)
Funding Round	$7 million
Lead Investor	Eight Roads Ventures
Previous Funding	Small angel round in 2015
Key Customers	FarFetch, Ovo Energy, Ted Baker, ZipCar
Platform Features	A/B testing, multi-language support (16 languages), data-driven analytics
Use Case	Referral marketing for customer acquisition and retention
Global Reach	Supports referral programs in 16 languages
Funding Purpose	Expand globally, enhance technology, scale team
Notable Achievement	First venture capital raise after bootstrapping and angel funding

This table provides a clear, concise overview of Mention Me’s funding, platform, and growth plans. It’s optimized for readability and can be used in blog posts, reports, or presentations.