While recent social media API restrictions limit others’ access, Ahalogy is expanding measurement capabilities on its Muse platform.

CINCINNATI–(BUSINESS WIRE)– Quotient Technology Inc. (NYSE: QUOT), a leading digital promotions and media technology company, has announced a significant upgrade to its influencer marketing capabilities. Ahalogy, Quotient’s influencer marketing brand, has launched a new performance dashboard for its Ahalogy Muse™ platform. This innovative tool is designed to provide brands with enhanced transparency and real-time insights into their influencer campaigns, leveraging data from a network of over 5,500 premium content creators.

The new performance dashboard centralizes campaign tracking, allowing brands to monitor the progress of their influencer campaigns in real time. Users can access detailed metrics, including verified paid social media engagements, audience demographics, and influencer performance insights. This level of transparency is a game-changer for brands looking to optimize their influencer marketing strategies and measure ROI effectively.

Ahalogy’s Competitive Edge in a Changing Social Media Landscape

Recent restrictions on API access by major social media platforms have created challenges for many influencer marketing companies, limiting their ability to track organic activity. However, Ahalogy’s unique model, which relies on paid media across platforms and its proprietary influencer network, has allowed it to remain unaffected by these changes.

Bob Gilbreath, Quotient’s VP of Social Media Platforms and GM of Ahalogy, emphasized the platform’s resilience: “Ahalogy is more immune to changes in social media algorithms because of our model, which relies on paid media across platforms through our own influencer network and full-service client success team.”

Key Features of the Performance Dashboard

The new dashboard offers a comprehensive suite of tools for brands to track and analyze their campaigns:

• Real-Time Metrics: Track impressions, clicks, and engagements in real time, aligned with campaign goals.
• Content Insights: View all campaign content and social posts in one place, alongside the Muse trends that inspired the creative.
• Verified Data: Leverage Ahalogy’s third-party verification (TPV) solution to ensure the accuracy of impressions, traffic, and engagement metrics.

Availability and Access

The performance dashboard is now available to all Muse users running influencer campaigns with Quotient. Brands and agencies interested in exploring Ahalogy’s capabilities can apply for access to the software at www.muse.ahalogy.com or contact muse@ahalogy.com for a free demo.

This latest innovation underscores Quotient’s commitment to providing cutting-edge tools for brands to navigate the evolving digital marketing landscape. As influencer marketing continues to grow, Ahalogy’s enhanced capabilities position it as a leader in delivering measurable and impactful campaigns.

For more information, visit Quotient’s website or read the full press release on Seeking Alpha.

This press release features multimedia. View the full release here: Business Wire.