For most people, Google Analytics (GA) is all about Search Engine Optimisation (SEO)—tracking keywords, monitoring traffic, and chasing rankings. But did you know it’s also a goldmine for content insights that can help you create better content, not just more content?
Think about it: Wouldn’t you rather spend less time and money producing content that actually drives results—instead of churning out endless blogs hoping something sticks?
The truth is, Google Analytics holds the key to understanding what your audience truly cares about. But with so much data available, where do you even start?
In this guide, you’ll learn:
✅ How to set up Google Analytics for content success
✅ Key terminology to navigate reports like a pro
✅ Actionable ways to extract killer content ideas from your data
First, let’s talk about why GA is a game-changer for content marketing…

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