The multinational survey of 13,000 respondents from eight nations (U.S., U.K., France, Germany, Spain, Portugal, Italy and Sweden) finds that Americans are the most inclined to travel to a destination because its local music style inspired them, with 23% saying so compared to just 8% of British respondents and 14% of all Europeans surveyed.

Jazz inspires more holidays than any other music style, with 41% of Americans saying they would be interested in visiting New Orleans due to their love of the genre, which is highest among the 60+ generation (46%), whilst reggae music inspires 34% of millennials to venture abroad.
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