If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any.

Why?

Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NoFilter, #WorldCup)—categorize content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with it.

In 2018, Instagram was no exception to this rule, and one of the most critical elements of Instagram strategy was mastering the art of hashtags. Whether you’re a seasoned Instagrammer or just starting, this guide will help you understand the power of hashtags and how to use them effectively to boost your engagement and reach.

1. The Basics of Hashtags: Before we dive into Instagram’s 2018 hashtag trends, let’s start with the basics. Hashtags are keywords or phrases preceded by the «#» symbol. They serve as a way to categorize and discover content on Instagram. When users search for or click on a hashtag, they can explore all the posts that include it, making hashtags a powerful tool for increasing the visibility of your content.

2. The Optimal Number of Hashtags: In 2018, Instagram allowed users to include up to 30 hashtags per post. However, the key is not to overdo it. Research indicated that posts with 11 or more hashtags tend to perform better. Aim for a mix of popular and niche hashtags relevant to your content.

3. Popular Hashtags: In 2018, some hashtags were consistently trending. These included:

• #ThrowbackThursday (#TBT): Perfect for sharing nostalgic posts on Thursdays.
• #SelfieSunday: Ideal for showcasing your best self-portraits.
• #MondayMotivation: Great for inspiring and uplifting content at the start of the week.
• #OOTD (Outfit of the Day): Perfect for fashion enthusiasts sharing their daily looks.

Remember, while using popular hashtags can increase visibility, your content might get lost in the sea of posts. Combining popular and niche hashtags is often the best approach.

4. Niche Hashtags: Niche hashtags are specific to your content and target audience. For instance:

• If you’re a food blogger, use #FoodieFinds or #HealthyEats.
• For travel enthusiasts, try #Wanderlust or #AdventureSeeker.
• Fitness enthusiasts could use #FitLife or #WorkoutGoals.

Niche hashtags can help you reach a more engaged and relevant audience interested in your content.

5. Create Your Branded Hashtag: If you have a brand or a specific campaign, consider creating a branded hashtag. This allows you to encourage user-generated content and build a community around your brand. Make sure it’s unique, memorable, and relevant to your brand’s identity.

6. Monitor and Engage: Once you’ve incorporated hashtags into your strategy, monitor their performance. Instagram’s Insights feature can provide valuable data on which hashtags are driving the most engagement. Also, engage with users who use your branded hashtag or leave comments on your posts—it’s a great way to build a loyal following.

7. Stay Relevant: As social media platforms evolve, so do hashtag trends. Keep an eye on the latest trends and adjust your strategy accordingly. What worked in 2018 might not be as effective in 2023.

Conclusion: In 2018, Instagram was a hub of hashtag activity, and understanding how to use them effectively was a game-changer for users looking to boost their online presence. While the specifics of hashtag trends may have evolved since then, the fundamentals remain the same: choose relevant hashtags, mix popular with niche ones, and engage with your audience. Stay adaptable, keep experimenting, and watch your Instagram strategy flourish in the ever-changing landscape of social media.

Recommended Reading

blog.hootsuite.com/instagram-hashtags/