Longtemps à l’avant-garde du changement (société, politique, économie…), les magasins ont toujours su s’adapter aux exigences des consommateurs. A ce titre, l’étude The New Retail du bureau de tendances et prospective Vitamin s’applique à décrypter l’évolution des attitudes des individus, à la fois dans la société et dans l’univers de la consommation, et présente les réponses innovantes apportées par les retailers dans plusieurs secteurs d’activité (mode, beauté, alimentaire, télécoms, banque..).
— Leer en www.ladn.eu/nouveaux-usages/etude-marketing/tendances-retail/
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Hello! I’m Davide Menini, an expert with over three decades of experience in marketing, sales, and business strategy.
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